Monday, March 29, 2010

Badge of speed

Inspired by a time to get. A cars emblem doesn't just represent who manufactured it. The emblem connects it with the lineage that makes that car special, be it a history of racing, luxury, or durability. One gets a very different mental image when they see the badge of an Aston Martin then when looking at a Toyota. In some cases the image may be negative but usually an emblem ties a car to whichever era it shined brightest. The consistency of European automakers emblems makes me wish that American and Japanese auto makers followed suit. I feel like the change in logo separates the cars from its predecessors. Maybe this is a good thing, I'll take anything that will remove the foxbody from the history of the mustang.

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