I don't know how I missed the initial post about Poler over at 10Engines, but I sure am glad that they were brought up again. Poler seems to be exactly the kind of gear I was looking for to use in my planned summer adventures. I love camping and traveling, but my idea of camping is a few nights out in the woods with friends, beer, and food cooked on a camp fire, or sleeping in the backseat of a car near the beach. Not attempting to cross the Antarctic tundra or sitting one tent site over from a family that seems to living not camping there.
Currently there seems to be two main types of camping gear, ultra high tech gear used for first ascents or month long excursions into the wilderness, and crappy, poorly made gear for people traveling with pop top trailers staying at sites with showers and a pool. Poler seems to be hoping to fill the middle niche, gear that performs well without unneeded bells and whistles. High tech enough to keep you warm and dry when the weather gets cold and wet, but cheap enough so you can still afford a pack of hot dogs and box of devil dogs for the trip. For an added plus they seem to have a real good sense of humor, something that I can really appreciate in outdoor gear. That and they make koozies.